PLAYROOM is a graphic design studio co-founded in Shenzhen by Wang Yizhi and Zhang Ke'er, the principals of Projject Studio. We provide graphic visual design, creative direction, and brand strategy services for brands and institutions across diverse fields. Our core philosophy is to cultivate fitting atmospheric experiences through forward-thinking design language and deliver solutions that generate tangible business value.
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info@playroom.team
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so am iCat. Brand Identity
Ind. Fashion
Yr. 2022so am i is a jewelry brand that explores materials and design through touch and vision. Rooted in symmetrical dots and a matching custom typeface, the brand reflects two individuals meeting, a quiet dialogue, and a signature aesthetic of symmetry expressed through each piece.