PLAYROOM is a graphic design studio co-founded in Shenzhen by Wang Yizhi and Zhang Ke'er, the principals of Projject Studio. We provide graphic visual design, creative direction, and brand strategy services for brands and institutions across diverse fields. Our core philosophy is to cultivate fitting atmospheric experiences through forward-thinking design language and deliver solutions that generate tangible business value.
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info@playroom.team
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creamerCat. Brand Identity
Ind. Fashion
Yr. 2023Rooted in the essence of daily life, creamer offers a style defined by purity, naturalness, and warmth. We have translated the fluid motion of whisking cream into abstract,undulating curves—transforming a simple gesture into soft, soul-nourishing "cream ripples". This is more than just a visual rhythm in our design; it is our heartfelt wish for the wearer. We hope that anyone feeling weary on their journey can find solace in our garments, as if receiving a warm, gentle embrace.