PLAYROOM is a graphic design studio co-founded in Shenzhen by Wang Yizhi and Zhang Ke'er, the principals of Projject Studio. We provide graphic visual design, creative direction, and brand strategy services for brands and institutions across diverse fields. Our core philosophy is to cultivate fitting atmospheric experiences through forward-thinking design language and deliver solutions that generate tangible business value.
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TEAWELLCat. Brand Identity
Ind. Restaurant
Yr. 2023Guided by the brand values of Eastern, contemporary, minimal, and elegant, we developed a renewed brand identity for TEAWELL. Swaying branches give rise to fresh greenery, introducing a quiet sense of vitality within a calm, minimalist atmosphere.