PLAYROOM is a graphic design studio co-founded in Shenzhen by Wang Yizhi and Zhang Ke'er, the principals of Projject Studio. We provide graphic visual design, creative direction, and brand strategy services for brands and institutions across diverse fields. Our core philosophy is to cultivate fitting atmospheric experiences through forward-thinking design language and deliver solutions that generate tangible business value.
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info@playroom.team
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PECOCat. Package
Ind. Fashion
Yr. 2023PECO is a bag brand that observes urban life through a creative lens, drawing inspiration from everyday moments and translating them into highly inventive designs.
Under the conceptual theme “The Forged Work,” we reimagined the packaging design for PECO, expressing a refined sense of elegance, independence, selfhood, and strength through a clear and confident visual language.