PLAYROOM is a graphic design studio co-founded in Shenzhen by Wang Yizhi and Zhang Ke'er, the principals of Projject Studio. We provide graphic visual design, creative direction, and brand strategy services for brands and institutions across diverse fields. Our core philosophy is to cultivate fitting atmospheric experiences through forward-thinking design language and deliver solutions that generate tangible business value.
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info@playroom.team
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Phase ArtCat. Brand Identity
Ind. Education
Yr. 2023Phase Art is a platform bridging art and everyday life — through exhibitions, courses, public events, and urban exploration, it pushes art beyond physical boundaries to enrich the public's daily experience.
Taking "the canvas" as the conceptual starting point, we explored how a canvas can be any size — A3, A4, or entirely self-defined — and beyond physical limits, infinite. This sparked a reflection on perspective and scale: a point of focus can range from the microscopic to the cosmic, from an ant in the grass to stars in the night sky. The design is anchored in this idea of a variable, shifting lens — a dynamic visual language that expresses Phase Art's core values of observation, exploration, and creation.