PLAYROOM is a graphic design studio co-founded in Shenzhen by Wang Yizhi and Zhang Ke'er, the principals of Projject Studio. We provide graphic visual design, creative direction, and brand strategy services for brands and institutions across diverse fields. Our core philosophy is to cultivate fitting atmospheric experiences through forward-thinking design language and deliver solutions that generate tangible business value.
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Melt In July
Chapter ICat. Brand Identity
Ind. Restaurant
Yr. 2023Melt In July is a Chinese restaurant that blends diverse regional flavors, using high-quality organic ingredients and simple cooking methods to create a dining experience rooted in daily life.Centering on the theme of "urban farmhouse," the design team established a brand identity that balances recognition with a natural texture. The polygonal logo represents organic, vital elements of the soil, while these same geometric motifs are integrated into the English typography.