PLAYROOM is a graphic design studio co-founded in Shenzhen by Wang Yizhi and Zhang Ke'er, the principals of Projject Studio. We provide graphic visual design, creative direction, and brand strategy services for brands and institutions across diverse fields. Our core philosophy is to cultivate fitting atmospheric experiences through forward-thinking design language and deliver solutions that generate tangible business value.
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TONGWANGCat. Brand Identity
Ind. Fashion
Yr. 2022TONGWANG is an independent designer brand rooted in experimental tailoring and structural deconstruction. Moving beyond the destructive nature of "deconstruction," the brand embraces "Reconstruction"—the analytical re-creation of an object’s essence. It is not a radical reform, but a playful, relaxed fascination with the fluid state of change and the beauty of unrestrained experimentation.