PLAYROOM is a graphic design studio co-founded in Shenzhen by Wang Yizhi and Zhang Ke'er, the principals of Projject Studio. We provide graphic visual design, creative direction, and brand strategy services for brands and institutions across diverse fields. Our core philosophy is to cultivate fitting atmospheric experiences through forward-thinking design language and deliver solutions that generate tangible business value.
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GLUGANCat. Brand Identity
Ind. Restaurant
Yr. 2024Through a clean and friendly design language, we have transformed Beta and Glugan (a bioactive substance found in oats) into symbolic forms that resonate with daily life. The visual core features an interplay of unadorned, colorful shapes—stacked and layered like the deconstruction and reassembly of ingredients—releasing creative energy through an artistic, irregular aesthetic.
A palette centered on pale lavender creates a healthy, soothing atmosphere, paired with relaxed typography and tactile, textured paper. This approach achieves a perfect balance between the brand's rigorous nutritional research and its soulful pursuit of a high-quality lifestyle. This vibrant visual identity not only highlights the nutritional richness of the ingredients but also conveys a brand attitude defined by a passion for life and an appreciation for beauty.