PLAYROOM is a graphic design studio co-founded in Shenzhen by Wang Yizhi and Zhang Ke'er, the principals of Projject Studio. We provide graphic visual design, creative direction, and brand strategy services for brands and institutions across diverse fields. Our core philosophy is to cultivate fitting atmospheric experiences through forward-thinking design language and deliver solutions that generate tangible business value.
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RENERCat. Brand Identity
Ind. Restaurant
Yr. 2024 RENER is a fine-dining restaurant located at the Qianhai Kerry Centre in Shenzhen, dedicated to creating an immersive experience that blends Eastern and Western aesthetics.
We derived the design language from theatrical elements of both cultures; the graphic logo mirrors the shape of a stage—refined yet highly recognizable—while the typography is inspired by drama transcripts from the Republic of China era. A series of printed materials echoes the layout of theatrical scripts, providing the brand with a visual experience accented by Eastern elegance.