PLAYROOM is a graphic design studio co-founded in Shenzhen by Wang Yizhi and Zhang Ke'er, the principals of Projject Studio. We provide graphic visual design, creative direction, and brand strategy services for brands and institutions across diverse fields. Our core philosophy is to cultivate fitting atmospheric experiences through forward-thinking design language and deliver solutions that generate tangible business value.
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GEM POT
Cat. Brand Identity
Ind. Restaurant
Yr. 2024Located in Aranya, GEM POT is a Cantonese clay pot restaurant housed in a "treasure box" community space. Its identity is built on the duoboge (curio shelf) concept, creating a layered, "hidden gem" atmosphere.
The design features vibrant gemstone motifs and typography with light-refracting angles, mirroring the elegance of land and sea delicacies. By integrating these visuals with the physical textures of the space, GemPot blends refined aesthetics with the warmth of Cantonese cuisine, evoking the nostalgic glamour of old Guangdong and Hong Kong.