PLAYROOM is a graphic design studio co-founded in Shenzhen by Wang Yizhi and Zhang Ke'er, the principals of Projject Studio. We provide graphic visual design, creative direction, and brand strategy services for brands and institutions across diverse fields. Our core philosophy is to cultivate fitting atmospheric experiences through forward-thinking design language and deliver solutions that generate tangible business value.
Find Us
info@playroom.team
Instagram
Red
VOIR LABCat. Brand Identity
Ind. Fashion
Yr. 2023Based in Shanghai, VOIR LAB is an exhibition-style fashion space. Derived from the French word for "to see," the brand focuses on practical aesthetics, offering diverse and curated objects for those who love to explore.
We developed a new brand identity and typography centered on the concept of "perception." Inspired by the magnetic fields of mutual attraction between objects, the design language translates the act of "seeing" into a visual dialogue of connection and discovery.