PLAYROOM is a graphic design studio co-founded in Shenzhen by Wang Yizhi and Zhang Ke'er, the principals of Projject Studio. We provide graphic visual design, creative direction, and brand strategy services for brands and institutions across diverse fields. Our core philosophy is to cultivate fitting atmospheric experiences through forward-thinking design language and deliver solutions that generate tangible business value.
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Melt In JulyCat. Environmental Graphics
Ind. Restaurant
Yr. 2024From residential to commercial areas, Melt In July ’s "Farm House" and "cocopark" locations maintain a consistent brand philosophy. Both sites offer a farm-to-table dining experience and a relaxing space for a diverse community. One functions as a lively valley cabin for social gatherings, while the other serves as a corner grocery store providing a quick escape for busy city dwellers.
We designed a series of visual elements for both spaces, using straightforward typography to create a sense of intimacy. Retro neon signs and cocktail displays blend vintage and modern styles, while hand-drawn window illustrations depict scenes of daily life, inviting customers to explore and discover.