PLAYROOM is a graphic design studio co-founded in Shenzhen by Wang Yizhi and Zhang Ke'er, the principals of Projject Studio. We provide graphic visual design, creative direction, and brand strategy services for brands and institutions across diverse fields. Our core philosophy is to cultivate fitting atmospheric experiences through forward-thinking design language and deliver solutions that generate tangible business value.
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GLUGANCat. Brand Identity
Ind. Restaurant
Yr. 2025GLUGAN is a healthy food brand with a focus on natural ingredients and nutritional value. As the brand grew, its positioning around balance and lifestyle aesthetics gradually came into focus. We collaborated with GLUGAN once again, taking the brand identity in a new direction.
The logomark — a combination of the letter "G" and "β" as a nod to nutritional value — was refined to shed its original, slightly technical edge. Softer curves and fuller forms now give the mark a more organic feel, one that better reflects GLUGAN's vision of healthy, everyday living.