PLAYROOM is a graphic design studio co-founded in Shenzhen by Wang Yizhi and Zhang Ke'er, the principals of Projject Studio. We provide graphic visual design, creative direction, and brand strategy services for brands and institutions across diverse fields. Our core philosophy is to cultivate fitting atmospheric experiences through forward-thinking design language and deliver solutions that generate tangible business value.
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HourlazyCat. Brand Identity
Ind. Restaurant
Yr. 2025
Hourlazy is a Thai restaurant located in Shenzhen. The name says it all — Hour, any fleeting moment in a day; Lazy, the art of slowing down. A place that is always ready, always glad you came.
We redesigned the brand identity around one simple idea: slowing down. An unhurried rhythm and languid atmosphere that transforms dining into something closer to a tropical escape. The design uses loose, artistic linework woven throughout refined typography. The color palette draws from the sea and a mood of quiet calm — layered tones of blue across every brand touchpoint, lending the identity an atmosphere that is relaxed, refined, and effortlessly elegant.