PLAYROOM is a graphic design studio co-founded in Shenzhen by Wang Yizhi and Zhang Ke'er, the principals of Projject Studio. We provide graphic visual design, creative direction, and brand strategy services for brands and institutions across diverse fields. Our core philosophy is to cultivate fitting atmospheric experiences through forward-thinking design language and deliver solutions that generate tangible business value.
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GORŌCat. Brand Identity
Ind. Restaurant
Yr. 2025GŌRO is a modern Japanese grill restaurant. We built its visual identity around a visceral, cinematic world — drawing from the streets of 1970s Japan, the density of the modern metropolis, and the grit of a dystopian future. Shadowy organizations, artificial intelligence, raw desire, and untamed energy pulse beneath the surface.
The brand aesthetic is rooted in a Kitchen Sink realist sci-fi universe — layered, atmospheric, and charged with tension. A world that is unmistakably its own: retro-futurist, dark, and alive.